On the Brink: A Fresh Lens to Take Your Business to New Heights (2022)

Unlimited On the Brink: A Fresh Lens to Take Your Business to New Heights - by Andi Simon - On the Brink: A Fresh Lens to Take Your Business to New Heights, On the Brink A Fresh Lens to Take Your Business to New Heights Seeing Your Business through a New Lens Innovation has become such a ubiquitous value it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their bus Unlimited On the Brink: A Fresh Lens to Take Your Business to New Heights - by Andi Simon - On the Brink: A Fresh Lens to Take Your Business to New Heights, On the Brink A Fresh Lens to Take Your Business to New Heights Seeing Your Business through a New Lens Innovation has become such a ubiquitous value it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their bus
  • Title: On the Brink: A Fresh Lens to Take Your Business to New Heights
  • Author: Andi Simon
  • ISBN: -
  • Page: 381
  • Format: Kindle Edition
On the Brink: A Fresh Lens to Take Your Business to New Heights
Unlimited On the Brink: A Fresh Lens to Take Your Business to New Heights - by Andi Simon, On the Brink: A Fresh Lens to Take Your Business to New Heights, Andi Simon, On the Brink A Fresh Lens to Take Your Business to New Heights Seeing Your Business through a New Lens Innovation has become such a ubiquitous value it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however they often don t know where to start or how to expand beyond creative brainstorming to strategically identify an

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  • Unlimited On the Brink: A Fresh Lens to Take Your Business to New Heights - by Andi Simon
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On the Brink: A Fresh Lens to Take Your Business to New Heights

One Reply to “On the Brink: A Fresh Lens to Take Your Business to New Heights”

  1. We were sent a review copy of On The Brink so that we might read it and write this review If you are in business, any kind of business, you need to be aware of the burgeoning field of business anthropology Paco Underhill taught us in Why We Buy to pay attention to not only what our customers were buying, but also what went into the decision to buy.On the Brink takes Why We Buy and kicks it up a notch In On The Brink, we are not only concerned with how and why customers make buying decisions, We [...]

  2. Was expecting A former UX colleague strongly recommended this book, but I was honestly a bit disappointed Perhaps because of my background within cognitive science, user research including ethnographic methods etc Could perhaps be of an eye opener to people who have little or no previous knowledge in this field Also I found it a bit outdated when it comes to examples case studies.

  3. The author uses corporate anthropology to work with owners of stalled businesses to jump start growth Her anthropologist s tool kit includes the following Conduct observational research Find customers pain points Use culture probes and storytellingThis book profiles the author s work with seven distinct mid market companies and describes how corporate anthropology was used to move these companies in a profitable new direction The case study I liked the most was Centenary College and their The au [...]

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